With embargos, reviewers aren't rushing to "be the first", so in general the quality of reviews overall tend to be higher. Obviously, not everyone who wants review copies can get them, and certain outlets will release reviews later than others for their own reasons. And many reviewers will try to have their review set to go live exactly at that time. They have a date/time that reviews are permitted to go live. Ad revenue is how most reviews sites and social media channels are getting income. If there was no embargo, then whoever gets their copy and finishes their review first is automatically going to get the most views/clicks/watches. Review embargos are to keep the playing field even for reviewers.
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